Michael Freeman

Strategic Marketing Leader | Demand Generation & ABM | SaaS & Financial Services

Ringwood North, Victoria · 0418 827 373 · mychaelfreeman@gmail.com · LinkedIn · Download PDF

Questions about my experience? Email me at mychaelfreeman@gmail.com.

Professional Summary

Commercially driven Marketing Leader with 15+ years of experience architecting high-growth demand generation and Account-Based Marketing (ABM) strategies across the B2B SaaS and Financial Services sectors. Proven track record of aligning marketing with sales and executive leadership to drive measurable revenue growth, including scaling lead conversions by 3x while optimizing digital advertising budgets by 30%.

Core Competencies

Leadership & Strategy: GTM Strategy, Budget Management & ROI, Cross-Functional Leadership, Stakeholder Engagement, Agency Management
Marketing & Growth: Demand Generation, ABM, Digital Media Strategy, Google Ads, LinkedIn Ads, Meta (Facebook) Ads, SEO/SEM, Content & Lifecycle Marketing
MarTech & Analytics: Salesforce, HubSpot, 6sense, Microsoft Dynamics CRM, Adobe Experience Manager, Adobe Campaign, Google Analytics, Campaign Automation

Professional Experience

Revelation Software Concepts (Rev-Trac) — Strategic Marketing Manager (05/2020 – Present)

Architected and directed a global 12-month GTM strategy with regional sales directors to drive pipeline growth.
Spearheaded the transition to an ABM model with demand-gen workflows across awareness and target stages.
3x increase in lead conversions while reducing advertising costs by 30%.
Championed the 6sense ABM platform rollout, training global sales and marketing teams.
Managed end-to-end integrated campaigns with full budget and ROI accountability.

Rev-Trac — Head of Marketing (Acting) (08/2021 – 05/2022, alongside SMM role)

10-month secondment directing the global marketing function while retaining the Strategic Marketing Manager role; led a team of four across brand, content, and digital.
Owned the annual marketing budget; aligned Sales, Product, and Executive leadership.
Maintained uninterrupted global campaign execution, safeguarding lead velocity.

Rev-Trac — Marketing Executive (07/2019 – 05/2020)

Directed cross-channel digital media strategy across Google, LinkedIn, Twitter, and Facebook.
Refined targeting, segmentation, and messaging, improving lead quality and pipeline contribution.

Landchecker — Marketing Manager (04/2018 – 07/2019)

Sole marketer at a proptech startup: owned strategy, budget, calendar, and every channel — digital and traditional (radio, print).
Drove a 300% increase in conversions through digital advertising (Google Display, Facebook).
Integrated the CRM to unify sales pipeline and marketing; built data boards for the team and investors.
Reported metrics and operations to the board, with budget forecasting and national expansion strategy.

Carlisle Homes — Digital Marketing Specialist (03/2017 – 04/2018)

Managed digital advertising and social strategy, budgets, and auditing.
Cut online advertising budgets 30% while maintaining results; brought email campaigns in-house.
Launched Microsoft Dynamics CRM, migrating email systems and data.

First State Super — Digital Services Lead (11/2016 – 03/2017)

Led a small digital team and the monthly release cycle across internal BAs and external providers.
Managed the corporate website and microsites; ran the Adobe stack (Campaign, Experience Manager, Analytics).

First State Super — Digital Services Specialist (01/2016 – 11/2016)

Project-managed marketing and digital initiatives; managed website and microsite content and eDM campaigns.

First State Super — Online Consultant (07/2015 – 01/2016)

Project-managed digital marketing initiatives; maintained website, microsites, and intranet with regulatory compliance.
Ran targeted DM/eDM campaigns supporting member engagement and retention.

Catholic Super — Digital Marketing Manager (09/2012 – 07/2015)

First management role: owned the fund's digital marketing strategy end to end.
Led the corporate website, email marketing, and digital campaigns for members and employers.
Brought analytics into the marketing conversation, reporting performance and shaping campaign decisions with data.
Coordinated internal teams and external agencies to keep digital channels consistent and on-brand.

CareSuper — Digital Communications Specialist (08/2007 – 09/2012)

Owned the fund's digital communications across web and email.
Produced and managed website content and eDM campaigns for members and employers.
Helped move traditional print-era member communications onto digital channels.

Education & Certifications

ABM Certified — 6sense
Double Diploma of Information Technology — Swinburne University of Technology
Digital Marketing Certificate — ADMA
Digital Copywriting Certification — ADMA
Adobe Advanced Training — Adobe Analytics, AEM, Adobe Campaign